Instagram is rolling out a new feature today, dubbed Instagram Stories. It is basically Instagram’s response to Snapchat.
Instagram Stories will appear at the top of a feed in a story bar, will only be available for 24 hours, and are meant as a means for people to share a ton of photos without worrying about clogging up the normal Instagram feed. Just like Snapchat, you’ll be able to draw on photos and videos or slap giant emoji on top of them. Also just like Snapchat, there are no comments or likes on Instagram Stories. The one main difference between Instagram Stories and Snapchat appears to be the lack of lenses, so if you want to take a selfie of yourself as a bee, you’ll need to stick with Snapchat for now. You can snag the updates for Android and iPhone now, though the Stories feature will be rolling out gradually over the next few weeks.
Introducing Instagram Stories [Instagram]