In late 2012, Apple came out with its own navigation app: Apple Maps. The company used it to replace Google Maps on its iOS devices. Unfortunately, Apple Maps paled in comparison to Google Maps and was heavily criticised when it was first launched. Apple CEO Tim Cook reflected on how the company dealt with the Apple Maps mistake and what other big businesses can learn from it.
In a candid interview with The Washington Post, Cook covered a number of topics including some of the biggest mistakes he has learned from in the past. One of them was the Apple Maps launch, which was plagued by bugs and missing features.
“Maps was a mistake,” he said. “Today we have a product we’re proud of. [But] we had the self-honesty to admit this wasn’t our finest hour and the courage to choose another way of doing it. That’s important.”
Cook said that companies are often reluctant to admit fault, which is the wrong approach:
“It’s the only way an organisation learns. The classic big-company mistake is to not admit their mistake. They double down on them. Their pride or ego is so large that they can’t say we did something wrong. And I think the faster you do that, the better — change gears to something else. If you’re honest, people will give you the benefit of the doubt. But if you have your head stuck in the sand and you just keep doing it, I think you lose your employees and your customers as well.”
You can read the full interview with Tim Cook over at The Washington Post.
[Via The Washington Post]