Products and services marketed towards girls and women are substantially marked up compared to similar men's products. According to a recent study, this gender tax (or "pink tax") ends up costing females thousands of dollars.
The NYC Department of Consumer Affairs compared nearly 800 products with male and female versions sold at two dozen retailers in New York City. The results are infuriating:
On average, across all five industries, DCA found that women's products cost 7 per cent more than similar products for men. Specifically:
- 7 per cent more for toys and accessories
- 4 per cent more for children's clothing
- 8 per cent more for adult clothing
- 13 per cent more for personal care products
- 8 per cent more for senior/home health care products
In all but five of the 35 product categories analysed, products for female consumers were priced higher than those for male consumers. Across the sample, DCA found that women's products cost more 42 per cent of the time while men's products cost more 18 per cent of the time.
The biggest price discrepancy was for hair care products: Women pay 48 more for shampoo and conditioner than men — for nearly identical products. A pink Radio Flyer scooter is priced at $US49.99 ($70) and the red version for boys is $US24.99 ($35).
You can check out all the comparisons and examples in the PDF linked below, but unless you like paying more money for the same things packaged for men, avoid the marked up "women's" products.