Small business owners are always on the lookout for new customers but often they can generate more profits by looking at their existing client base. One way to do this is by taking advantage of anniversaries for a previous purchase a customer has made.
Woman holding present image from Shutterstock
Over at the Australian Small Business Blog , Dr Greg Chapman goes through a number of ways to increase sales to existing customers. One of the methods he mentions is contacting customers to remind them of their previous purchase:
"People like to be remembered and one way of doing this is by contacting them on the anniversary of their purchase. If they purchased a gift for a family member’s birthday or ate at your restaurant, they will have a birthday in another year. Offer a free meal to for the person whose birthday it is. They are unlikely to come alone!"
You can read up on other ways Dr Chapman recommends for making the most of existing customers over at the Australian Small Business Blog.