When you're interviewing for a job, you're already in the door because the company thinks you're qualified. At that point, you don't need to keep proving basic qualifications. It's time to move on to why you're uniquely better than the other candidates. Photo by Alan Cleaver.
As advice site The Muse points out, your resume is what gets you in the door, but it's the interview that cements you in the company's mind. This is the part where you want to stand out. Don't just repeat basic things like how much you know Microsoft Word in the interview. Talk about what makes you completely unique from other candidates:
For starters, do you have transferable skills or other qualifications other candidates are less likely to have? Maybe your marketing mindset will make you an asset to the tech team. Or your people skills will help you fit into an office that recently had some pretty major shifts in management or direction. Those additional facets of your candidacy will help build out the stories you tell.
The more the interviewer remembers you and the more you stand out from the crowd, the more likely you are to get a call back. Maybe you can do something that most other candidates probably can't do. Maybe you have experience that other candidates don't. Focus on your unique strengths and what you can bring to the table.