Microsoft is determined to ram its search engine Bing and its internet browser Edge down our throats by forcing Cortana on Windows 10 to use them exclusively whenever a user does a web search. Read on to find out more.
Cortana is Microsoft's answer to Siri and Google Now. It's a digital personal assistant that's built into Windows 10 and can be used to search for anything on the internet and perform other tasks right from the operating system's taskbar.
Previously, you could pick your preferred search engine and web browser to use with Cortana. Now when you use Cortana to perform searches, you're only allowed to use Bing which will load results from the Edge browser.
Why is Microsoft doing this? The official line from the company is this:
"Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable. The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing — all designed to do more for you.
Yes, Microsoft is doing this for your own good.
Sure, that might be one of the reasons for this dick move but the company can't deny that this was at least in part motivated by the desire to increase the marketshare for Bing and Edge.
This is a disappointing development. Personally, I love Cortana and it's many capabilities but I detest Bing and I have no interest in Microsoft Edge, despite the many improvements the company has made to those offerings. This move is enough for me to ditch Cortana on Windows 10.
At least we can still set our own default browser on Windows 10… for now.
[Via Windows Blog]