You have a great idea and a great product. Now you have to sell it. Customers won't just miraculously appear at your door; you have to put in the hard yards to get them on board.
Door knocking salesman image from Shutterstock
Just because you've created a great product that fills a gap in your respective industry doesn’t mean you'll score customers by doing nothing. You need to get out there to spread the word on your product. You need to
As author and starup pioneer Brant Cooper told Startup Smart:
“I think a lot of entrepreneurs are looking too quickly to how do I scale this and how do I automate my awareness of customer acquisition when really they should just be out hustling. It’s finding the first 10 to 20 people that really care about the products you’re building."
So don't be afraid to put yourself out there and knock on every door just to get your first lot of customers. Once you've built up a loyal customer base, they'll be the ones who will spread the word on your business for you.
You can read on what Cooper has to say about starting a new business over at Startup Smart.
[Via Startup Smart]