Finding the perfect sports bra can be tricky. You need a wide band, full coverage in the front, straps that don't dig in and the right material that allows for comfort without bouncing. That's a tall order, so Būband went a different direction. Their band suppresses bounce, and your regular sports bra does the rest. It is, essentially, a $US40 ($52) elastic band. While a DIY version must be possible, this is the first product of its type that we've seen. Before this, your options were either wearing two sports bras (hard to get on and off; double the cost) or looking harder for the perfect bra.
The Canadian company, whose name is pronounced "boob band", makes bands in five sizes to fit chests from 31 to 46 inches (79 to 117cm). Kelly Barten at the Run Oregon Blog notes that getting the right fit is tricky, and Brooke Froelich at the Outdoor Women's Alliance says she felt a little self-conscious about the resulting squooshed body shape. The band's effectiveness, however, it seems is not in question — so add this to the possibilities next time you're sports bra shopping.