Fake reviews are everywhere online. If you want to check whether a particular hotel’s reviews are real before you book it, the Review Sceptic tool can help.
Review Sceptic is based on research conducted by Computer Science graduate students Myle Ott and Yejin Choi, Professor of Computer Science Claire Cardie, and Associate Professor of Communication Jeff Hancock at Cornell University. The tool can spot fake hotel reviews with almost 90 per cent accuracy, which is better than most people. We tend to suffer from “truth bias”, meaning we assume something is true until we find evidence to the contrary, but a machine doesn’t have to worry about that. It simply analyses the words used and spots the deceptive language. To use the tool, copy the text of the review you want to check and click “Test It”. If you want to be helpful in making Review Sceptic better, the researchers ask that you mark whether you know the review is real or fake. Check it out at the link below.