This week's KIQ may seem like an idle personal question that's interviewers would ask to break the ice. One CEO, however, relies on this question to dig deeper into a person's character.
Picture: Pedro Ribeiro Simoes/Flickr
César Melgoza is the founder and CEO at business intelligence firm Geoscape. Speaking with The New York Times, he said interviews give him an opportunity to have very personal conversations to find out more about job applicants. These conversations will give him insight into what motivates the interviewee.
So why does Melgoza want to know what people read in their spare time?
"The question it answers for me is, ‘Are you investing in yourself?'" he said. "Because after you graduate from college, that’s kind of the start, right? You still need to continue to learn about everything, and things are changing so rapidly. You have to keep up.
"And if you continue to hold yourself up to a high standard, then you will probably do [and read about] things that make you better at that."
How would you answer this question? Let us know in the comments.