Advertising is kind of fascinating. Advertisers use a number of psychological tricks to get you to spend money. Knowing these tricks is a great way to stop buying crap you don't need. In an interview with ad executive Jonah Sachs, YouTube channel AJ+ outlines the main tactics commercials use to reel us in.
- Empowerment: Think the "Dove Real Beauty" campaign, which used women's empowerment to promote their brand.
- Shared values: REI's "Opt Outside" campaign this past Thanksgiving in the US encouraged people to enjoy the outdoors rather than shop, but it was excellent brand building for REI.
- Celebrity: George Clooney in those Nescafe commercials.
- Fear of missing out: The video uses Budweiser commercials as an example. They show everyone else doing cool stuff and make you want that lifestyle, too.
The video goes into more detail, so check it out above or at the link below.
How Commercials Get Us To Buy Crap We Don't Need | AJ+ (YouTube)