Revealed: How Australia Consumes Its Porn

Australia loves its porn. Every year, the land Down Under contributes millions of hits to Pornhub. Despite having a smaller population, Australian IP addresses make us the seventh most active country on the site in 2014. To try and figure out how we like it Down Under, Pornhub's data scientists have plowed into the numbers to figure out exactly what Australia looks for when we want our porn. (Some phrases NSFW.)

Porn picture from Shutterstock

World beaters

Aussies actually beat the world in a few key metrics on Pornhub. 25 per cent of Aussie visits to Pornhub come from women, compared to the world average of 23 per cent. We "last" on the site for 9 minutes and 24 seconds, up compared to the world average of 9 minutes and 7 seconds.

Our favourite day to watch porn is on Monday, while our least favourite is Friday. We're watching between 10pm and 11pm and we're looking for everything from "lesbian" videos (as our most popular search) through to "outdoor" (our 10th most popular search).


Searches

Image: Pornhub

Pornhub found something interesting about Australia's search history: there isn't a single search term that pertains to a specific nationality:

What’s really notable about Australia’s list of top searched terms on Pornhub is that it is completely devoid of any searches having to do with nationality. In the majority of countries we’ve studied, these types of terms tend to rank quite high, like in Italy where ‘italian’ is the top searched term, or in France where ‘french’ tops the list. ‘Asian’ does come in at 4th place on the list, but it’s clear that for the most part Aussies aren’t terribly interested in watching their own kind get it on.

Instead, search terms like "lesbian", "step mom" (note the American spelling) and "teen" come in as first to third place, respectively. "Hentai" and "cartoon" searches are also popular in Australia, ranking sixth and 12th respectively.

Aussies aren't searching for Australian porn stars either. We're all looking for Kim Kardashian, Mia Khalifa and Lisa Ann, instead.

Image: Pornhub


Sport

Australia is a nation of sport nuts, and research found that traffic to the world's biggest porn site actually dropped during big sporting events.

Take last year's AFL grand final between the Sydney Swans and Hawthorn, as an example. Ahead of the game's kick-off at 2:30pm, traffic to Pornhub from Australia dropped 15 per cent against the Saturday daily traffic average. Interestingly after the match had concluded at 5pm, traffic began to spike back up above daily averages, finishing the day 1 per cent up against the Saturday daily traffic average.

Likewise for the State Of Origin NRL match between NSW and QLD in May this year, Pornhub recorded a 19 per cent traffic slide against the Wednesday daily average when the game kicked off at 8pm. Traffic quickly picked back up throughout the game, however, and after its conclusion, traffic to Pornhub increased by 3 per cent against the Wednesday daily traffic average by 11pm.


Holidays

There's nothing better than a holiday in Australia. We love to go outdoors, and as a result, we're watching less porn.

Pornhub found that traffic slides down by 52 per cent on days like New Year's Eve, 28 per cent on Christmas day and 7 per cent down on Australia Day.

Interestingly, the holidays that get us watching more porn are Good Friday (+2 per cent increase on trend) and Easter Monday (+7 per cent increase on trend).

State-By-State

The most interesting part of Pornhub's research is that it's broken down into different geographical regions. Let's go around the states to see how you all like it.

New South Wales

New South Wales plays host to Australia's biggest city, Sydney. Sydneysiders last for 9 minutes and 21 seconds on Pornhub, and we're looking for everything from "lesbian" results through to "step mom", "massage", "cartoon" and "step sister".

It's worth mentioning that most of the searches and favourite porn stars are the same across Australia's capital cities. Sydney's only difference in searches was a number two result for "asian" searches.

Time On Site

Australia's national average is 9 minutes and 24 seconds on Pornhub. NSW residents spend three seconds less than that average at 9 minutes and 21 seconds.

Gender Split

26 per cent of New South Wales' visits to Pornhub come from women, compared to the global average of 23 per cent female and the Australian average of 25 per cent.

Age

• 30 per cent of NSW visitors are aged 18-24 • 29 per cent of NSW visitors are aged 25-34 • 17 per cent of NSW visitors are aged 35-44 • 16 per cent of NSW visitors are aged 45-54 • 11 per cent of NSW visitors are aged 55-65 • 5 per cent of NSW visitors are aged 65+

Device Split

30 per cent of NSW accesses Pornhub via a desktop device, 55 per cent access the site via their phones and just 15 per cent use their tablet.


Victoria

As far as search terms are concerned, Melbournites share Sydney's interest in Asian search results.

Time On Site

Australia's national average is 9 minutes and 24 seconds on Pornhub. Victorian last one second longer on Pornhub than their NSW counterparts, at 9 minutes and 22 seconds.

Gender Split

Victoria and NSW match each other on Gender Split, with 26 per cent of users being female.

Age

• 29 per cent of Victorian visitors are aged 18-24 • 30 per cent of Victorian visitors are aged 25-34 • 16 per cent of Victorian visitors are aged 35-44 • 11 per cent of Victorian visitors are aged 45-54 • 9 per cent of Victorian visitors are aged 55-65 • 5 per cent of Victorian visitors are aged 65+

Device Split

30 per cent of Victorian visitors access Pornhub via a desktop device, 55 per cent access the site via their phones and just 15 per cent use their tablet: exactly the same as Sydney.


Queensland

Brisbane's top searches include "lesbian" (the national favourite search), "step mom"

Time On Site

Australia's national average is 9 minutes and 24 seconds on Pornhub. Queenslanders use Pornhub for just one second less than the national average at 9 minutes and 23 seconds.

Gender Split

Queensland joins NSW and Victoria with a 26 per cent female user base.

Age

• 31 per cent of Queensland visitors are aged 18-24 • 27 per cent of Queensland visitors are aged 25-34 • 16 per cent of Queensland visitors are aged 35-44 • 12 per cent of Queensland visitors are aged 45-54 • 9 per cent of Queensland visitors are aged 55-65 • 5 per cent of Queensland visitors are aged 65+

Device Split

28 per cent of Queensland visitors access Pornhub via a desktop device, a whopping 57 per cent access the site via their phones and just 15 per cent use their tablet: exactly the same as Sydney.


South Australia

Adelaide's searches largely mirror that of Brisbane's.

Time On Site

Australia's national average is 9 minutes and 24 seconds on Pornhub. South Australians use Pornhub for a whopping 9 seconds longer, coming in at 9 minutes and 33 seconds.

Gender Split

South Australia's female user base is smaller than that of Queensland, NSW and Victoria at 24 per cent (versus 26 per cent), but it's by no means the lowest in the nation. That honour goes to the Northern Territory and its 21 per cent female viewership.

Age

• 31 per cent of South Australian visitors are aged 18-24 • 28 per cent of South Australian visitors are aged 25-34 • 15 per cent of South Australian visitors are aged 35-44 • 12 per cent of South Australian visitors are aged 45-54 • 9 per cent of South Australian visitors are aged 55-65 • 5 per cent of South Australian visitors are aged 65+

Device Split

31 per cent of South Australian visitors access Pornhub via a desktop device, 55 per cent access the site via their phones and just 14 per cent use their tablet.


Western Australia

WA's search history isn't the most interesting thing about this chart. It's their time on site.

Time On Site

Western Australia beats the time on site average by 12 seconds, coming in at 9 minutes and 36 seconds.

Gender Split

Western Australia's gender split is lower again than that of South Australia, Victoria, NSW and Queensland, coming in at 23 per cent female.

Age

• 27 per cent of West Australian visitors are aged 18-24 • 31 per cent of West Australian visitors are aged 25-34 • 16 per cent of West Australian visitors are aged 35-44 • 12 per cent of West Australian visitors are aged 45-54 • 9 per cent of West Australian visitors are aged 55-65 • 5 per cent of West Australian visitors are aged 65+

Device Split

28 per cent of West Australian visitors access Pornhub via a desktop device, 55 per cent access the site via their phones and 17 per cent use their tablet.


Tasmania

Users in Tasmania differ in their search histories. They're more interested in "cartoon" results, and not at all interested in porn star Asa Akira, instead bumping Riley Reid up the list.

Time On Site

Tasmania falls five seconds below the national average time on site, coming in at 9 minutes and 19 seconds: the second lowest result in the nation.

Gender Split

Tasmania has the highest female user base in the nation, with a 27 per cent female audience for Pornhub.

Age

• 33 per cent of Tasmanian visitors are aged 18-24 • 23 per cent of Tasmanian visitors are aged 25-34 • 15 per cent of Tasmanian visitors are aged 35-44 • 13 per cent of Tasmanian visitors are aged 45-54 • 10 per cent of Tasmanian visitors are aged 55-65 • 6 per cent of Tasmanian visitors are aged 65+

Device Split

Interestingly, Tasmania has some of the highest desktop usage in the nation. 35 per cent of the state use Pornhub on desktop, 48 per cent use their phones and 17 per cent use a tablet.


For more state-by-state data, check out Pornhub's Insight blog.

This article originally appeared on Gizmodo.

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Comments

    how on earth do they know the gender and age data??

    doesn't everyone use incognito mode? idiots!

    on a more serious note - how do they actually know that? is that reliable?
    I doubt they could find out from other site's cookies. Is it google analytics divulging that info?

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