How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Aidan Williams from Audinate
Current gig: Co-founder and CTO, Audinate
Current mobile device: HTC One M7 and various tablets
Current computer: 13-inch MacBook Pro (Retina)
One word that best describes how you work: Interdependent
What apps/software/tools can’t you live without?
Dropbox, Business Calendar and Trello
What social network do you find the most useful?
What were the most important lessons you learned while growing your business?
Business is really a team sport. Many companies have a public figurehead, but behind the scenes most business need a wide variety of skills and people. Building a team of people with the right experience can make daily experience way more enjoyable and satisfying.
What has been the most surprising part of your business journey?
I found it interesting that people all around the world are passionate about what we do. For example, I met two random guys in a hotel lift in Boston – they were using our Dante products and were really enthusiastic about what we’re doing.
What everyday thing are you better at than anyone else?
Joining the dots between apparently unrelated things so that we can re-imagine or re-apply what we do in new ways.
What’s your sleep routine like?
As I get older, I’m all about sticking to a routine. These days I try to get up at consistent time each day and shoot for at least 6 hours sleep a night.
What advice would you offer to other businesses on how to succeed?
Find people who want what you plan to offer and genuinely care if you succeed or fail. Talking to them will help you to figure out exactly what to make, how to package it, and sell it. They will also become advocates for your brand.