Takeaway Truth: McDonald’s Mighty McMuffin

Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: McDonald’s Mighty McMuffin.

The McDonald’s Mighty McMuffin is a ‘roided up Sausage & Egg McMuffin that throws two rashers of bacon and ketchup into the mix. The result is a dangerously indulgent breakfast snack even by Macca’s standards: a single serve packs in 1950kJ of energy, 11.4g of saturated fat, 31.5g of carbohydrates, 5.7g of sugars and 1220mg of sodium. That’s a pretty hefty total for something you can polish off in four or five bites.

McDonald’s has been periodically releasing the Mighty McMuffin since at least 2010. If the company can be believed, this latest return to the menu was precipitated by consumer demand. Apparently, a single McMuffin just doesn’t cut it in today’s market. (I’ll just leave this here.)

For those keen to see the muffin in action, here is McDonald’s most recent Mighty McMuffin advert. (The new version is identical.)

So how do McDonald’s scrumptious advertisements for the Mighty McMuffin compare to the real McCoy? To find out, we ordered one from McDonald’s Circular Quay outlet and shot it from the same angle as the official website image. The results are below:

Okay, so this isn’t actually that terrible. The muffin has been lazily assembled (we’re pretty sure this is a McDonald’s law) but the results aren’t as messy or slipshod as the average burger. The ingredients also look pretty faithful to the advert. We’ve definitely seen worse efforts in our time.

With that said, it’s difficult to get past that top bun. Call us crazy, but it looks like a hungry Macca’s employee (or maybe rogue rat) took a bite out of it. Ewww.

In reality, a weakened portion of bread probably fell off during preparation but let’s face it — it’s not a good look. One of the staff members should have caught this and swapped the muffin out. As such, we’re going to have to dock Macca’s at least one point here. Sorry Ronald.

Truth Rating: 5/10

Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.

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