Picture this: You're an developer that has just released a mobile app onto your desired app store. All is fine and dandy until you release that there's actually a bug in your app. It's an easy fix but by you have to jump go through the whole app store approval process again and by the time the new version is ready to download you have already received a swathe of negative reviews from users. Rollout.io aims to change all this by giving app developers more control over their products.
The approvals process for app stores by the likes of Apple and Google are crucial for quality control. While critical security fix updates to apps can be fast tracked, if you've just patched up some minor annoying bugs then it's back in line for approval. Trouble is, a line of disgruntled users of your app is forming at the same time. It could be days before the updated version is available on the app store and even longer for customers to get around to downloading it.
What the Rollout.io service does is allow developers to bypass the app store when it comes to issuing minor fixes and communicate directly to users through the app. Developers can download the Rollout.io software development kit (SDK) and insert a few lines of code to their existing apps to use the service to solve production bugs in real-time.
According to Rollout.io, the service uses smart code analysis behind the scenes to manipulate and make changes to an app at runtime, forcing updates to users. Developers can also prompt a message to be shown to users when their apps are launched to keep them informed of updates to the app.
Rollout.io has been testing its service out for a few months now and has just launched at TechCrunch's Disrupt conference in San Francisco. It is currently free to use the servcie but the company is looking to implement a pricing structure next year. You can find out more about how Rollout.io works over at its official website.