When you're brainstorming, you often want to just let ideas come out however they decide to do so. That usually doesn't get you very far though. 99U points out it's often best to come up with some type of constraint or random goal.
Photo by Kelly Sikkema.
We've talked about setting restrictions before, but the idea here is more about directing those ideas. If you try to just come up with an idea with a blank slate, you have no plan or direction and you're not going to get anywhere. Constraints are an easy way to do this:
What if your idea only worked between 2:13 p.m. and 2:15 p.m. each day? What if your mobile app could only show one sentence and one button at a time... What can we do with that? It's normally a lot more than you think.
So, the next time you're trying to come up with an idea, focus just a little bit more and see what happens.