Instagram has finally turned on its advertising API making it a whole lot easier to run ads on the image-focused social media platform.
With the advertising API now live, marketers can schedule campaigns on Instagram, which companies couldn't do before. This move brings Instagram more in line with its parent company Facebook which is a very marketing-friendly social platform. No more wasting time calling up Instagram sales staff directly and paying big bucks for them to manage posts for an ad campaign.
A range of brands already have Instagram accounts to complement their Twitter and Facebook presence despite the previous restrictions. Pundits anticipate many more will now jump on the bandwagon with the new API and the value of Instagram to swell in a big way.
"This integration will also make marketers and social media managers more efficient as they will no longer have to switch between their phone and computer to track all aspects of a social media campaign," social media management company, Hootsuite, said in a press release.
"For example, if a new product is launched, responses to comments and engagement with users on Instagram can be carried out from the same window that is being used to engage followers on Twitter and Facebook. Everything is in one place.”
A picture speaks a thousand words and with Instagram becoming more accessible, it may well convince businesses that have not previously considered using it to sign up.
Does your company already use Instagram? Or is your organisation considering it for DIY marketing purposes? Let us know the details in the comments.