When sending an email, timing matters quite a bit. Shoot your email when the recipient’s inbox is flooded, and your chances of a reply may be slim. This data shows you’re more likely to get that reply if you send the email early in the morning.
We’ve previously said that 2pm may be the best time to send emails. And while data from Mailchimp does show that people are more likely to open newsletter emails from 2pm-5pm, new data from email productivity service Yesware shows that early morning emails get more replies.
Specifically, Yesware found that emails sent between 6am and 7am in the morning and around 8pm at night were most likely to get a response. Reply rates were at 45 per cent, higher than any other time. But it’s also worth pointing out that fewer emails are also sent during those times. You can see how volume and reply rate correlate in the graph above.
They studied 500,000 emails sent in the first quarter of 2014. They mention a few additional takeaways from their data:
Email open and reply rates are highest on the weekends, when inbox competition is low.
People are most responsive in the early morning or later in the evening. Experiment with sending emails between 6am and 7am, or around 8pm.
All weekdays are equal. Instead of pitting Monday against Friday, focus on reaching out at effective times of day, crafting better subject lines, and harnessing the power of social proof to get more replies.
Weekend and night emails high replies, but Yesware seems to highlight early morning, probably because most people don’t enjoy work-related emails at night or on the weekends. Just a few things to keep in mind if your email needs attention. Check out the full post at the link below.
The Best Times To Send Email For Replies [Yesware]