Attention nocturnal bacon fans: McDonald’s breakfast menu will soon be available to purchase at any time — that’s 24 hours a day, seven days a week. In other words, post-pub snacks are about to get a lot more satisfying.
McDondald’s 10:30am breakfast cut-off will soon be a thing of the past. The All Day Breakfast menu will make its debut at Wollongong and Illawarra outlets in NSW, followed by the Gold Coast in August.
The decision on where to offer the menu next will depend on customer response at the above locations — so if you’re in the ‘Gong do not let us down. If the launch proves successful, the aim is to gradually roll out the offering to all Australian restaurants with the exception of food court kiosks.
According to McDonald’s, the decision to launch an all-day breakfast came off the back of consumer demand; particularly weekend revelers and late-night shift workers who require a brekky fix at odd hours. Available menu items will include the Bacon and Egg McMuffin, Sausage and Egg McMuffin, Hashbrowns and Hotcakes; all of which will be available 24 hours, seven days a week.
“We are always listening and taking on feedback from our customers and All Day Breakfast
was one that people are always asking of us,” McDonald’s Australia’s chief marketing office Mark Lollback explained.
McDonald’s already serves all day breakfast items in several overseas markets. Discovering a Sausage & Egg McMuffin at 11pm in Hong Kong’s international airport was an absurdly exhilarating moment. Soon, thousands of Aussies will get to experience the same thrill.