It will soon be possible to visit IKEA without spending an entire day wandering around a hellish labyrinth in barely contained fury. IKEA Australia has announced plans to expand around the country — with an emphasis on much smaller stores. It will also open an online store locally.
IKEA is looking to aggressively expand its presence in Australia, with plans to double its sales to $1.8 billion by 2020, reports the Australian Financial Review. In stark contrast to the monolithic stores of the past, the majority of new outlets will be “small format” buildings with a footprint that’s around two thirds smaller.
14 new stores are set to open over the next six years, at least eight of which will be pared down versions. Naturally, the smaller stores will concentrate on best-selling and new-release furniture. Other products will be available to pickup after making the purchase online. (Currently, IKEA does not have an online store, but this is set to change as part of the expansion.)
In addition to expanding its retail presence, IKEA is also planning to build two new local distribution centres. This will allow the company to increase the number of products it sells in Australia by a factor of nearly seven — this means that previously unavailable furniture will have a higher chance of making it to Australia. Hurrah!