Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Nick Lissette from Black Pearl Mail.
In 128 words or less, explain your business idea.
Daily company email is the number one form of business communication in the world today yet it is significantly under-utilised as a branding and marketing medium.
Based in Wellington, Black Pearl Mail professionally brands, manages and measures your everyday business email. Aesthetically this means up-top branding, borders, YouTube, rotating images and more. Functionally the resulting designs display on all devices (including smartphones and tablets) and from all devices.
Businesses can link email images or content to a webpage or campaigns to drive traffic and conversions -- essentially transforming daily email into a digital marketing channel. This is all managed from a DIY central management console which the customer controls.
What strategies are you using to grow and finance your idea?
Black Pearl Mail services both the enterprise market via a direct sales forces and the general global business market through online sales made possible by Black Pearl Mail's DIY design engine and management console. Black Pearl Mail is well backed by highly successful Australian and New Zealand management and stakeholders.
What's the biggest challenge facing your business?
Quickly and clearly differentiating our product, which focuses on daily business email, from bulk email marketing products (campaign email).
How do you differentiate your business from your competitors?
We don't have any eye-ball competitors . . . at the moment at least!
What one phone, tablet or PC application could you not live without?
Actually my definition of success is when I no longer have to have a phone or computer to live the lifestyle I want!
What's the best piece of business advice you've ever received?
"Do or do not. There is no try". I only found out years later it was a Yoda quote -- but I love the definiteness of it. There are no 'best and fairest' awards in business!
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