McDonald's recently embarked on a nationwide roll out of its "Create Your Taste" menu system; a touch screen kiosk that lets you build bespoke burgers from a range of premium ingredients. Since it launched late last year, close to 800,000 burger combinations have been made by peckish customers. The company's touch screen data has revealed some interesting divides when it comes to the preferred toppings in each state. So who can we blame for the "national" beetroot burger? Turns out it's Queensland.
To be fair, McDonald's "study" is limited to touch screen purchases from its own restaurants. Nevertheless, it's interesting to see that the Sunshine State is the only massive beetroot fan when it comes to Macca's burgers. They might always trounce us in the State Of Origin but at least we have this over them.
Featured below are the most popular Macca's toppings in each Australian state. Apologies to health-conscious readers for posting this at lunch. (We're just trying to strengthen your willpower. We're nice like that.)
New South Wales
Angus patty and colby jack cheese on a toasted brioche style bun with whole leaf lettuce, tomato, grilled pineapple, guacamole and aioli.
Angus patty and swiss and cheddar cheese on a bakers bun with whole leaf lettuce, tomato, red onion, egg, jalapeños, tortilla strips, rasher bacon and Big Mac Sauce
Angus patty and colby jack cheese on a bakers bun with whole leaf lettuce, tomato, beetroot, caramelised grilled onions, guacamole, crispy bacon and BBQ sauce.
Angus patty and shaved parmesan cheese on a toasted brioche style bun with whole leaf lettuce, tomato, pickles and chipotle mayo.
Angus patty and McDonald’s Classic Cheese on a bakers bun with whole leaf lettuce, tomato, grilled mushrooms, jalapeños, egg, crispy bacon and dijonnaise
Angus patty and colby jack cheese on a bakers bun with whole leaf lettuce, tomato, grilled pineapple, tortilla strips, egg, crispy bacon and aioli.
Before you rush out and ruin your diet, it's worth noting that fast food burgers rarely look as delicious as their marketing images — as amply proved by Takeaway Truth. Mind you, our own experiences with the Create Your Taste have been largely positive — check out our taste test and hands-on video here.