If you’re looking to expand your follower base and get more retweets, favourites and clicks, it all comes down to timing. According to a massive four-year study, these time windows are the best times to get more engagement with your tweets.
The study, conducted by social media publishing platform Buffer, analysed over 4.8 million tweets across over 10,000 profiles to determine when tweet engagement is on average at an all-time high. They found the most popular time to tweet is the middle of the day in most timezones, so, the best time to get your tweets seen is actually late at night and in the early morning. Based on the worldwide average, calculated for the local time in each timezone, between 2am and 3am is the best time to tweet for maximum clicks, retweets and favourites.
These findings here are a little different than what we’ve previously mentioned, but that report, also analysed and published by Buffer, was based on a separate data set that didn’t span anywhere near the length of time this study did. Additionally, it focused on general social media as opposed to only Twitter. As always, take information like this with a grain of salt and treat it as a guide and not a guarantee that your Twitter profile will blow up overnight. Check out the link below to read the complete report.