SBS absolutely nailed getting sports coverage online right when it broadcast the 2014 World Cup. Good news if you’re a cycling fanatic, because it’s gearing up to do the same for this year’s Tour De France.
For all the attention sports gets in Australia (I openly admit, I don’t get it myself, but plenty do, so that’s fine), it’s an oddity that sports coverage online is often patchy at the best of times, and non-existent the rest of the time.
SBS tends to buck that trend, and from the looks of its plans for the Tour De France, it will do so again with every stage broadcast live from SBS’ dedicated site at sbs.com.au/tdf, supplemented with additional website-only video as well. Alongside that, SBS will offer a tour tracking app with five additional live feeds from the course cameras for the truly dedicated tour fanatic.
If SBS can get it so spectacularly right on a budget that would make a pauper weep, why is it that the rest of the mob struggle with even basic coverage?