Facebook Now Tracks If You Prefer HD Video

Facebook Now Tracks If You Prefer HD Video

Facebook is now doing some rather subtle tracking of your selection preferences when it comes to video, even if you don’t explicitly “like” it.

As part of its constant refinement of the News Feed, Facebook’s no longer just relying on simple metrics like whether you like or re-share a given video post. Instead, it’s also taking into account smaller metrics, like whether you’ve taken a video full-screen, turned the volume up or decided to switch to an HD stream, if available.

According to a Facebook release, they “have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t want to like it. We are now taking into account more interactions with videos that we have learned indicate whether someone found that video interesting, such as choosing to turn on sound, making the video full screen, and enabling high definition. So if you turn the volume up or make the video full screen, we have updated News Feed to infer you liked the video and will show you similar videos higher up in your News Feed. We have found that this helps us show people more videos that they are interested in.”

Which presumably means that if you don’t want to watch videos on Facebook, you’d better make sure you don’t watch any videos on Facebook at all.

News Feed FYI: Taking into Account More Actions on Videos [Facebook]


  • So they can track when I turn the volume up, but can’t remember my volume preference? It seems that every video I watch is set to maximum volume, regardless. Plus it loads the player at the same time as the video (unlike YouTube that loads the player, THEN the video) so you don’t even get that half a second to turn down your volume before a noisy, reshared-from-vine-with-ten-watermarks-over-it video starts blaring away.

  • jeez i wish youtube would do this instead of starting all my videos in auto 360p then changing to HD

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