Eat Healthy Snacks Before Shopping To Encourage Healthy Impulse Buys

Eat Healthy Snacks Before Shopping to Encourage Healthy Impulse Buys

You already know not to grocery shop hungry, but the type of snack you have may make a difference. In a recent study, shoppers who sampled an apple selected 28 per cent more fruits and vegetables than those who didn't get a sample at all.

Picture: Apple and Pear Australia

The study, published in Psychology & Marketing, involved a real apple (or cookie, for some lucky volunteers) and an imaginary shopping trip. So the technique hasn't been field-tested, but it fits with previous research on priming: reminding you that fruit is delicious makes you want more fruit.

And it's an easy tip to implement: just snack on an apple (or another fruit or veggie of your choice) before you go shopping. Pair this with a (water) drinking game and see if you come out of the store with more healthy choices.

Healthier Samples Result in Healthier Choices at the Grocery Store [Cornell University Food and Brand Lab]


Comments

Join the discussion!