Cisco has an investment arm that offers funding to startups and other companies. They don't take a controlling interest, rarely investing more than 10% of the start-up's value, typically between $US3 million and $US5 million. They have an active portfolio of around $US2 billion. How can you get a piece of that pie?
Cisco receives thousands of pitches each year from companies hoping for some investment. So it's worth listening to their advice when it comes to getting them to deliver a cash injection.
Their advice is simple: Don't focus on the technology. Focus your pitch on the customer problem you're solving. Obvious, but worth remembering when you're developing a pitch.
Cisco Investments [Cisco]
Disclosure: Anthony Caruana travelled to San Diego as a guest of Cisco.