When Visiting A New Store, Beware Overspending

When Visiting A New Store, Beware Overspending

Whether it’s a restaurant you’ve never visited or a boutique that’s just opened in your neighbourhood, it’s always fun to try new spots. But keep in mind — it’s also easier to overspend at these places.

Photo by Andi_Graf

Over at Forbes, contributor Mikelann Valterra writes:

We spend more money when we are in a new-to-us store. This is because dopamine- a wonderful feel good drug in our brain — is activated when we experience something new or exciting. (This is one reason we spend more when we are on vacation. We are in a novel situation experiencing new stores.) So try hard to come back to the store to buy your discovery. You may want to hit the new store at the beginning of your shopping trip and then tell yourself you’ll come back to the store later to make your purchase. Trust me, it simply won’t be as exciting the second time around and you’ll make a more reasoned choice.

Overspending isn’t a problem when you stick to your budget or spending plan. But we all have trouble giving into spending temptation every now and then, and this is a simple tip to keep in mind next time you’re excited to try a new place. For more advice on how to avoid overspending, check out the full article.

Understand Your Brain: 6 Tricks to Help You Avoid Overspending [Forbes]


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