When you’ve mastered the art of persuasion, it’s easy to get people to do what you want. This video goes over six of the science-backed shortcuts you can use to start influencing others.
Whether you want your voice to be more heard, or you’re just trying to get someone to like you a little more, persuasion is a skill that can be valuable in almost every aspect of life. The six principles — reciprocity, scarcity, authority, consistency, liking, and consensus — are all based on the research of Dr. Robert Cialdini and his book Influence: The Psychology of Persuasion.
The video is a few years old, but the drawings and narration do a great job of explaining the basics. You may not be a master manipulator after watching it, but you will get a few great tips and have a better grasp of how persuasion really works.