Learn The Six Key Principles Of Persuasion With This Video

Learn The Six Key Principles Of Persuasion With This Video

When you’ve mastered the art of persuasion, it’s easy to get people to do what you want. This video goes over six of the science-backed shortcuts you can use to start influencing others.

Whether you want your voice to be more heard, or you’re just trying to get someone to like you a little more, persuasion is a skill that can be valuable in almost every aspect of life. The six principles — reciprocity, scarcity, authority, consistency, liking, and consensus — are all based on the research of Dr. Robert Cialdini and his book Influence: The Psychology of Persuasion.

The video is a few years old, but the drawings and narration do a great job of explaining the basics. You may not be a master manipulator after watching it, but you will get a few great tips and have a better grasp of how persuasion really works.

Science of Persuasion [YouTube via Inc.]

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