A common complaint for Australian TV viewers is that sport rarely ends up on streaming services — the only way to watch live is still often TV. Seven is about to improve that situation a little, promising live streaming to mobiles for some of its key events, including Wimbledon and the Australian Open.
Picture: Getty Images/Robert Prezioso
TV Tonight reports that Seven is promising 40 days of sport in total, which will be delivered via apps and through specific URLs such as 7tennis.com.au. Royal Ascot, the Davis Cup, the FINA World Swimming Championships, Australian Masters, and the Australian PGA Championships are also on the list.
Two things to note. Firstly, Seven's most prominent sporting property, AFL, is nowhere in sight. Secondly, the devil here will be in the details. It's one thing to promise the Australian Open live to your mobile, and another to deliver every one of the finals to mobiles. So we'll greet this with cautious enthusiasm.
Seven expanding Live streaming for Sport [TV Tonight]