Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Manu Dupont from ShopWings.
In 128 words or less, explain your business idea.
ShopWings is a 2-hour grocery delivery service that allows you to shop from your favourite supermarkets (ALDI, Coles & Harris Farm) and have your order at your doorsteps within 2 hours or a convenient later 1-hour delivery window.
Because ShopWings relies on personal shoppers who will go to the store on your behalf to purchase your order and who will call you if any item is not available, the experience is a lot more personal. Also, the layer of convenience provided is unparalleled with both a short wait time of 2 hours and very precise delivery windows.
Lastly, ShopWings is about choice. You can choose from a variety of supermarkets, including some, like ALDI, who don’t otherwise offer online ordering.
What strategies are you using to grow and finance your idea?
We have secured seed funding from a series of investors who strongly believe in the potential of our model. We believe that we have a model that is able to revolutionise the grocery delivery industry that existed for a while, but is relatively underdeveloped given that groceries is the number one expense for Australian households.
What’s the biggest challenge facing your business?
Last mile delivery of groceries is tough and a lot of players have tried and lost a lot of money in the industry. There are a lot of steps to get right for each order. While we have to grow fast like any start-up, we are trying to grow at a sensible pace to make sure that we can uphold to our high quality standards and deliver on our promises to our client; deliver in 2 hours.
How do you differentiate your business from your competitors?
The main difference for us is our model to rely on independent contractors to perform the delivery. They are personal shoppers who we train and equip with the required tools such as a Shopper App. This model allows us to be a lot more agile than incumbents who typically have to manage trucks, warehouses and the like.
What’s the best piece of business advice you’ve ever received?
When building a start-up, be agile and don’t be afraid to challenge the way you do things. Pivoting will save you a lot of time instead of being too attached to the one idea you nurtured for years and which may also be blinding you of other great opportunities
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