We love using tablets, but it seems we don’t want to upgrade them very often. According to analyst firm Telsyste, sales of tablets in Australia dropped 20 per cent in the second half of 2014 compared to the year before.
Picture: Getty Images/Joe Raedle
A similar trend was evident in Telsyte’s tracking last year, and Apple’s tablet sales are also off the boil. Apple remains dominant in the local market, with 50 per cent of all sales. However, Telsyte’s research suggests that more than half of all tablet purchases ever made in Australia were during 2013, and that we’re not rushing to upgrade. The popularity of larger-screen phones has also been a factor.
None of this means that we don’t like tablets, or that they’re a terrible business for Apple and others to be in: it just means sales aren’t growing at the same rate they once did. For developers, that also means you shouldn’t build apps optimised for very new tablet designs — chances are many of your potential buyers are using older technology.