Why Android And iOS Are The Only Smartphone Platforms That Matter

Further proof that for developers, smartphone platform choices really comes down to the two main players: in 2014, Android accounted for 81 per cent of smartphone sales, and Apple another 15 per cent.

Picture: Josh Dionne

Here’s the data from Strategy Analytics. Yes, that’s one billion Android phones sold in 2014:

Platform Unit sales 2015 (millions) Market share (%)
Android 1042.7 81.2%
iOS 192.7 15.0%
Windows Phone 38.8 3.0%
Other 9.3 0.7%

Figures from Australia suggest much the same pattern, though there’s a slightly higher proportion for “others”. As Apple’s recent figures show, having 15 per cent of the market can make for a mighty profitable business, but as an individual developer, it’s a lot harder to make money.

Strategy Analytics [via Business Insider]

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