Awkward stuff happens. We cringe and we move on. To keep a truly uncomfortable situation from getting worse, avoid the phrase "this is awkward".
It depends on the scenario, but most of the time, this phrase only serves to make things more awkward. Often, the phrase takes a situation from mildly uncomfortable to flat-out painful. Over at Thought Catalogue, writer Bryanna Doe agrees:
No matter how awkward a scenario you find yourself in, pointing out the awkwardness just increases it tenfold. It's not a cute, quirky way to break the tension. It's like throwing oily rags onto a grease fire.
It makes sense. The phrase doesn't offer a solution. It only points out what's painfully obvious.
What should you do instead? It depends on the situation. If you've made a mistake, you could try diffusing it with a compliment. Other than that, here's a whole list of ways to exit an awkward situation gracefully.
Doe has more phrases that only make things worse. Check out her full list at the link below.
5 Phrases That Only Make A Bad Situation Worse [Thought Catalogue]