Takeaway Truth is a regular Lifehacker feature where we compare marketing images against what you actually get served. Today: KFC’s $2 Taster Box!
The original KFC Grilled Taster Box was the first product we ever reviewed for Takeaway Truth. It was found severely lacking, with a “truth verdict” of just 3/10. The advert was such a Photoshop travesty that we’re not entirely sure that the food in the image ever existed.
Recently, the company launched a fresh marketing campaign for the Taster Box to coincide with its revised pricing. You still get the same small fries, gravy and piece of grilled chicken, but now the whole thing costs only $2.
This is ridiculously good value for money. However, as we noted in our original review, just because it’s cheap doesn’t give KFC the right to create misleading images in its advertisements. We figured it was time to revisit the Taster Box to see if KFC had learned the error of its ways.
Below is a side-by-side comparison of how the Taster Box looks in its new advert, and what we actually got served at KFC’s flagship Sydney store:
This is a significant improvement compared to the last version. However, there are still some discrepancies. First and foremost, the chicken looks about 50 per cent larger in the advertisement. Granted, this could be a trick of perspective, but the end result is the same: the chicken looks bigger than it should.
At first glance, the serving of chips appears suspiciously generous too. On closer inspection though, the number of visible chips is pretty similar — the advertisement has just arranged them to maximise attention.
All in all, this isn’t a bad effort at all. By laying off the Photoshop and other post-production tricks, KFC has presented its customers with a pretty accurate depiction of what they get served. More like this, please.