Network Better By Creating A ‘Hook’

Network Better By Creating A ‘Hook’
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Networking can help you advance your career, but it requires a little more than just shaking hands. Here are the three things you need when you’re trying to network.

Photo by Cliff

In JC Carleson’s book Work Like a Spy: Business Tips from a Former CIA Officer, Carleson explains that a “hook” is how spies manage to integrate themselves into a network. A good hook includes three main factors:

  1. A reason to meet once.
  2. A reason to connect.
  3. A reason to continue to meet.

Having a reason to meet is dangling the hook, connecting with them is the fish taking the bait, and the reason to continue to meet is the hook finding its place and staying there. If you focus on those three elements, your networking is guaranteed to take you farther than a quick “nice to meet you”.

Work Like a Spy: Business Tips from a Former CIA Officer [Amazon via Business Insider]