We've all been asked to help donate to someone's individual cause. A friend may need a medical procedure or just fell on hard times and needs help. Indiegogo Life lets you crowdsource your friends online for these causes.
Crowdsourcing sites traditionally focus on raising money for business ideas, but Indiegogo Life focuses giving money for personal causes instead.
Sure, you can go the traditional route with some flyers at work or a donation jar, but people are already familiar with Indiegogo. More people will see your cause and hopefully throw some money your way.