When you're emailing or trying to set up a meeting with someone you know is busy, make it as easy as possible for them to say yes. Ensure that the time investment on their end is small, and the potential rewards that they can reap are great.
Photo by Dru Bloomfield
Here's how attorney John Corcoran emailed Appsumo founder Noah Kagan and successfully set up an interview:
I said the interview would take only 5-7 minutes of his time. If you're asking for something, you want to make the commitment so small and the benefit so great, they can't possibly pass it up. I think Noah probably realised it was likely the interview would run longer than 5-7 minutes, but it's good to demonstrate your willingness to keep the time demand commitment short out of respect for your recipient's time. And in fact, when I did interview Noah, I offered multiple times to cut off the interview but he allowed it to go longer.
Although Kagan was nice enough to continue the interview past the allotted time, you shouldn't expect that. When time is up, prompt the other person out of courtesy. They probably won't say no if the meeting or task isn't complete, or if the conversation is going smoothly, but you can show that you respect their time.