Following in the slithering footsteps of the Hot Dog and Cheeseburger crusts, comes Pizza Hut's latest unnatural hybrid: the Doritos Crunchy Crust Pizza. As its name implies, it comes with actual Doritos corn chips stuffed inside the crust. The result is reminiscent of a nachos melted inside a pizza.
The Doritos Crunchy Crust Pizza does exactly what it says on this box: in place of a regular boring crust, it comes with a layer of original Doritos corn chips buried in the crust along with mozzarella cheese and a sprinkling of cheddar. We've already tasted it and it's as spectacularly indulgent as it sounds.
In an unusual marketing decision, Pizza Hut is selling its new creation based on the sound.
“We’re so excited to launch the Doritos Crunchy Crust Pizza – it’s the kind of pizza that needs to not only be eaten, but heard to be believed," the company said in a statement.
"We know from research how big an impact the crunch sound has on one’s appetite. As you bite into the crust you’ll be blown away – it’s not only seriously loud, but delicious.”
As with Pizza Hut's previous Stuffed Crust varieties, you can add Doritos to any pizza for a premium of $3. We'll be running the obligatory Lifehacker taste-test tomorrow. In the meantime, feast your eyes on the Apple-skewing advert below: