We all want to impress our employers, whether it’s during an interview or trying to work our way to the top. Focus on the unique benefit you bring to the table and use it to your advantage.
Photo by Nguyen Hung Vu
Sometimes the best way to be visible at your job is to use what you bring to the table, or be better than the competition at one skill or task. Bonnie Marcus of Women’s Success Coaching explains how effective this approach is when aiming to be an asset:
I have found in my years of coaching women on how to promote themselves that the most effective way to establish the credibility and visibility they desire without the backlash is to focus on their value proposition (the unique way they do their work that adds value to the business). Once they understand this, they can offer to help others achieve their business goals based on what value they know they can add. Instead of talking about past accomplishments — which might be interpreted as bragging — if they position themselves as having the potential to solve ongoing challenges in the business, it establishes them as a leader who is willing to work for the benefit of the organisation and not for self-gain.
While Bonnie’s specific audience is women, this advice is valuable to anyone who wants to establish and maintain a positive impression at work. Evaluate your job and what you can uniquely bring to it, and then work to promote yourself through that.