Australia is seeing an increasing number of 24-hour gyms. Even if exercising at 2am isn’t your thing, there’s a positive outcome: regular gyms are becoming cheaper as a result.
Gym picture from Shutterstock
An analysis of the local fitness market by IBISWorld suggests that gyms in Australia are earning $1.3 billion a year. The fastest growth is in 24-hour gyms, which offer extended hours and more flexible contracts but typically don’t have many dedicated classes. The two largest 24-hours chains, Anytime Fitness and Jetts, have 600 branches between them.
IBISWorld suggests this growth has also influenced more traditional gyms: “Full-service gyms are beginning to fight back against this fierce competition by reducing prices, offering more flexible contracts and providing special services.” So if you’re not happy with your current gym, threaten to shift to a 24-hour chain and see what happens.