We've all heard stories of people who look at a website mockup and say something like "It needs more pop!" or "Make it sleeker" without being specific about what they're looking for. It can be a pain, but this tongue-firmly-in-cheek graphic translates those phrases to language you can actually use.
If you're a designer, or have worked on a redesign project as a developer, tester or even project manager, you've probably heard the empty "gut" feedback from the people in charge about how they want a design to make them feel as opposed to what it should look like. It can be frustrating, but it does actually offer some suggestions and guidance to help you build a design they may be looking for.
The graphic is the work of the folks at Plato Web Design, the same folks behind this great graphic full of replacements for overused, boring fonts. Click enlarge on the image below to see it full-sized.