This Graphic Translates Web Design Feedback Into Plain English

This Graphic Translates Web Design Feedback Into Plain English

We’ve all heard stories of people who look at a website mockup and say something like “It needs more pop!” or “Make it sleeker” without being specific about what they’re looking for. It can be a pain, but this tongue-firmly-in-cheek graphic translates those phrases to language you can actually use.

If you’re a designer, or have worked on a redesign project as a developer, tester or even project manager, you’ve probably heard the empty “gut” feedback from the people in charge about how they want a design to make them feel as opposed to what it should look like. It can be frustrating, but it does actually offer some suggestions and guidance to help you build a design they may be looking for.

The graphic is the work of the folks at Plato Web Design, the same folks behind this great graphic full of replacements for overused, boring fonts. Click enlarge on the image below to see it full-sized.

Translating Client-Speak: An Infographic [Plato Web Design via Imgur]


  • This is a web design, right? It’s not a static poster at a bus stop.
    So – where’s the animation? The audio?

  • We need to add a space for department A’s message, and department B & C’s message. And our special offer this month. Also add an image of our CEO. And show our charity partner work. And our environmental message.

    And an image of all our products on a slider. Ensure that all the product images are seen while browsing – so make the slide transitions as quick as possible. But don’t allow the user to scroll forward or back.

    Ensure the user can see all this before scrolling down. Repeat all the content in the footer.

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