Gamification Works Best With Individual Goals, Not Collective Ones

Gamification — using game-like techniques to offer rewards for achievement — is an increasingly popular technique to help engage employees and encourage them to use apps. While you can use it to help achieve business goals, you can’t make those goals the actual point of the game-like experience.

Games picture from Shutterstock

Gartner analyst Brian Burke highlights this as a common mistake in many gamification projects. The trick, he says, is to set individual long-term goals (including short-term rewards such as medals and points) that collectively benefit the company. “If you work towards people achieving individual goals, organisational goals will be achieved as a consequence,” he said.

“Gamification is the middleware for motivation,” Burke argues. Check out our guide to making gamification work in your business for more tips.

Throughout this week, Lifehacker is covering Gartner Symposium/ITxpo 2014 live from the Gold Coast, bringing you practical tips and advice for running business IT more effectively.
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