Google Forms offers a simple way to collect survey data from users for just about any purpose. New features allow you to mix up your quick forms to enhance their effectiveness.
New Forms features allow you to completely randomise question order, limit responses per use and use shorter, more social media friendly URLs as well. While you'll still have to spend serious time to build forms in a way that maximises their impact, the new features do make it possible to eliminate selection bias and other factors from the data you end up at the end.
A few more ways to make Forms your own [Google Drive Blog]