Email software developer Atmail chose not to locate in a typical high-tech environment. Instead, its headquarters are in Noosa, and there's a definite beach vibe to the headquarters -- complete with its own beer tap.
Founder and CTO Ben Duncan explains the logic:
We chose to set up Atmail at Peregian Beach at Noosa because of the excellent work/life balance it allows. I'm a surfer so the fact that we're literally seconds from the beach is a must, plus our employees can get to work without the usually stressful commute.
It's also a great way to attract talent, and a fantastic place to bring customers and partners -- certainly when compared to the usual urban offices!
We wanted our offices to reflect that relaxed work/life balance and the proximity to the beach, hence the surfboards and the beer tap!
That's also why we chose to steer clear of the usual Silicon Valley offices when we opened up in the United States. Instead, we chose an office in Santa Monica near Los Angeles, which offers the same beachy vibe, while at the same time being in the company of a very quickly growing tech hub.