Woolworths Has Made Its Home Brand Prices More Competitive Again

When we rounded up all the store brand goods you could buy in a supermarket for less than a dollar earlier this week, I noted that Woolworths was charging more than Coles or ALDI for quite a few staple items and didn’t seem as committed to price-matching as it once was. It seems Woolworths has also belatedly noticed this trend — some of those items have now dropped back to the same price as its rivals.

While shopping yesterday, I noticed that tinned Home Brand diced tomatoes were priced at 59 cents — the same price as ALDI and one cent cheaper than Coles. When I assembled the list last weekend, they were priced at 80 cents. UHT milk, which had gone up to $1.10 at Woolworths, has also dropped back to $0.99.

The lesson here? Pricing does change in supermarkets frequently, so if you’re aiming to save as much as possible, you need to check regularly to ensure you’re finding the cheapest options. (That said, visiting multiple supermarkets to find cheaper items may be a poor time investment, unless they’re all in the same shopping centre.)

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