The app goldrush — if it ever existed — is pretty much over, with a new report suggesting that the majority of apps fail to make their developers any kind of appreciable income.
A worldwide survey of over 10,000 developers makes for rather depressing reading, unless you're wildly happy about HTML5 adoption, which apparently is the most widely used language across all mobile developer platforms.
Where it gets depressing is in the fiscal details. While it confirms the entrenched position that iOS devices make up the majority of the premium market, even there the numbers don't suggest that you're likely to strike it big with the next Flappy Bird. If you do you'll be sitting pretty, but the odds are incredibly heavily stacked against you.
Two per cent of app developers make over 50 per cent of the all app revenue. That's a triangle that means that there's a huge mass making very little, or indeed nothing at all. 47 per cent of those surveyed were making less than $US100 per month per app, or no money whatsoever.
Is there a silver lining in all that data?
If there is, it's that if you're determined to make it big in apps, forget the over-saturated consumer market, where 67 per cent of developers play, and instead write for the enterprise market. That's only sixteen per cent of the developers out there, and they're twice as likely to make over $US5000 per month doing it as their consumer counterparts, and nearly three times as likely to make $US25,000 per month for each app.