Ladies, Let’s Stop Saying Sorry All The Time

“Sorry” is the first word that comes out of my mouth (or keyboard) when there’s a potential conflict or when I have to assert myself. “Sorry”, however, is just as much a verbal tic as saying “um” or “uh”, except it’s even worse because it undermines us and puts us in an inferior position when we say “sorry” without cause.

Women tend to apologise more than men do. It’s an ingrained habit that starts at an early age. While not necessarily a female problem (anyone who’s very focused on maintaining harmony and how others feel can be overly apologetic), the commercial above from Pantone points out that it’s time for women to stop saying sorry for no good reason.

Fast Company offers a few strategies for nixing this bad habit, such as using a different phrase (e.g. “Let me say this”) or embarrassing silence. Let what you say carry weight without being afraid you’re too aggressive, and only say “sorry” if you’re really sorry or have something to be sorry about.

Sorry, Not Sorry — Why Women Need to Stop Apologizing for Everything [Fast Company]


  • I think that should be pantene not pantone.
    That aside, I actually think some of the sorrys in this are fine, for instance the first one is probably a contraction of “sorry to interrupt, do you have a minute.” Some people probably do say sorry too often, not convinced these are very good examples.

  • Sorry is an easy way out of having to acknowledge and accept what you have done wrong. Saying sorry and convincing yourself that will do is so much easier.

  • The very article you cited when claiming women apologize more says:

    “Although women are often stereotyped as the more apologetic sex, there is little empirical evidence to back this assumption.”

    Read your research next time!

Show more comments

Log in to comment on this story!