No-one likes that guy who talks himself up at work, but the fact of the matter is: you still need to get noticed to climb the corporate ladder. Marketing professional Eda Utku suggests trading with a colleague so that you promote each other instead of tooting your own horns.
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You can still promote yourself without being sleazy, but it's not something that comes easily to many of us. It's easier to say good things about a colleague, and the reciprocation is genuine, more often than not.
Don't Self-promote, You-promote What do I mean by you-promote? Well, you see that quiet, shy friend who has merits but never speaks up about them? Bring out his or her best qualities at opportune times. Give the quiet and shy people a voice. You may be that shy person, in that case partner up with a loud mouth who loves talking about their achievements and do a you-promote agreement where in networking functions, meetings, or company events, you talk about each other's achievements. If you're the loud mouth, then trust me, you'll get many more accolades with you-promoting than you would get if you were talking about your own achievements.
Needless to say, such a "praise pal" arrangement should be done with a fellow worker whom you trust. And there's no reason to stick to just two people either -- you could look at expanding your network based on the people you can rely on.