For the past eight years, Tuesdays has become synonymous with "pizza night" thanks to Domino's stupidly inexpensive Cheaper Tuesdays deal. From 27 June, rotund cheapskates will be able to indulge their $4.95 pizza cravings every day of the week. Hurrah! There is, however, a slight catch.
Pizza picture from Shutterstock
The 'Cheaper Every Day' deal is Domino's latest attempt to corner as much of the pizza market as possible. As its name suggests, the deal allows customers to purchase $4.95 value pizzas every day of the week. (Last year, the Cheaper Tuesdays deal was extended to Mondays, but this is the first time it has been available all week.)
“Pizza is a social food that brings people together so it’s important that great value is offered to our customers during peak pizza eating times,” Domino's boss gushed in a statement announcing the move.
Crucially, this includes Friday and Saturday nights, which have typically been discount-free zones. Domino's has also vowed that the quality of its ingredients won't be compromised at any stage during the promotion. Doubtlessly, some would argue that's not really saying much.
So what's the catch? As before, the deal is only available for pickup orders which means you're forced to trudge into an actual store. Tch.
At present, delivery orders are slightly cheaper on Tuesdays provided you reach the minimum order amount. Whether this will extend to the new promotion remains to be seen. [Update: Domino's has confirmed that the Cheaper Every Day deal will not affect current delivery prices. Phew.]